Webinar

MSC Unpacked: January ATA MSC Independent Movers Education Meeting

 

 

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Indy Committee January 2025

Note: This Meeting is open to all Independent Movers and Suppliers ONLY.

MSC Unpacked: Independent Movers Committee Education Series - Profitability for Movers: Mastering the Income Statement

Webinar Description:   

Independent Movers: join the ATA Moving and Storage Conference for an insightful meeting with Tracy Bech, Author and Founder of 60 Minute CFO to discuss Profitability for Movers: Mastering the Income Statement. A question-and-answer session will follow.

Are you leaving money on the table in your moving and storage business?

Many business owners see their income statement as a jumble of numbers rather than the powerful tool it truly is. In this session, you'll learn how to decode your income statement to uncover hidden opportunities and make informed decisions that drive profitability.

What You'll Gain from This Talk:

  • Clarity: Three levels of profitability and how to maximize them.
  • Confidence: Learn to spot red flags and opportunities, so you're always ahead of the curve.
  • Strategies: Discover actionable ways to reduce costs, increase revenue, and maximize your bottom line.

Why It Matters:
In the highly competitive moving and storage industry, small tweaks can make a big difference to your profit margins. With rising costs and market pressures, knowing how to read your financials isn’t just smart—it’s essential.

Join us to turn confusion into clarity and numbers into actionable insights. This talk will empower you to manage your business finances with confidence and achieve sustainable growth.

This discussion will be moderated by ATA-MSC Independent Movers Committee Chairman Justin Hart of Just-in Time Moving and Storage, Co-Vice Chairman George Phillips of Just-in Time Moving and Storage, and Co-Vice Chairman Dave Murphey of Good Greek Relocation Systems.

Don’t miss the chance to make this year your most profitable yet!
 

Register Now


A recording will be provided to all approved registrants post webinar even if you are not able to attend

NOTICE: ATA webinars are strictly educational for our members and are not press events. The information contained in this webinar is not intended for, nor should it be used in, the production, editing or creation of news or analysis pieces. Participants are also forbidden from using them as background for published materials, white papers or other communications. Therefore, the contents of this webinar are strictly embargoed and off the record. 

About the Presenters:

Tracy Bech, Author and Founder, 60 Minute CFO

Tracy is on a mission to empower business leaders with the knowledge and tools to build thriving enterprises by mastering the language of finance. Tracy specializes in curating moving industry-specific best practice groups of CEOs, fostering an environment where financial insights are shared, compared, and benchmarked regularly.

With a deep understanding of the challenges that entrepreneurs face, Tracy's journey from an intuitive, seat-of-her-pants entrepreneur to a financially-focused business leader has been transformative. She recognizes that financial fluency can often be intimidating, but she's here to demystify it for you.

Tracy is also a prominent speaker and educator at 60 Minute CFO, a book and consultancy practice dedicated to simplifying complex financial concepts. Her dedication to teaching and mentoring shines through in her engaging talks and workshops.

A serial entrepreneur, Tracy loves thinking up business ideas and writing business plans. When she's not focused on business, you can find her spending time in the outdoors in the Pacific Northwest. She's a mom of 2 curious kids and wife to an inventor husband.